搜廣推策略產品經理——互聯網大廠搜索 廣告 推薦案例
《搜廣推策略產品經理——互聯網大廠搜索+廣告+推薦案例》通過通俗易懂的語言和生動形象的案例向讀者介紹互聯網大廠的搜廣推產品技術體系和前沿的 AI 技術應用，是一本兼具 AI 技術理論和行業策略優化實踐的工具書
本書分爲 6 章，第 1 章介紹 AI 時代下的新型產品經理崗位——策略產品經理；第 2 章介紹策略產品經理必備的機器學習基礎知識；第 3、 4、 5 章分別介紹當前互聯網大廠的推薦場景、搜索場景和廣告場景裏的先進策略產品設計以及落地應用效果；第 6 章結合行業實際落地案例介紹前沿的 AI 技術應用
本書適合任何對搜廣推策略產品經理崗位感興趣的讀者閱讀
在搜廣推領域從事運營和技術工作的讀者也可通過閱讀本書瞭解更多產品視角的策略設計和優化思路
池樂池
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