賣貨真相
在如今的商業環境裏，生產製造已不再是難題，難題在於：怎麼賣出去？ 從營銷的角度來說，賣貨主要就是靠4P中的後兩個P：渠道和推廣
《營銷筆記》講述了4P中的2P，即產品和定價；《賣貨真相》講述了4P中的後2P，即渠道和推廣
小馬宋結合20年行業從業經驗，以及餐飲、消費、 傳播領域的諮詢實踐心得，用大量中國本土成功案例，拆解了企業如何適配渠道以及如何有效推廣，將渠道建設和營銷推廣中常見的渠道創新、品牌經營等方面的問題做出了詳盡的闡述，並給出了行之有效的指導方法
本書中包含大量爲中國讀者所熟知的品牌，如古茗奶茶、飛鶴、霸王茶姬、愛瑪電動車的營銷實踐和幕後故事
這本書將經典理論與中國的營銷案例結合起來，再用戰略高度來概括，爲廣大讀者總結出一套成熟的營銷實操方法論
仇元武
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